Зарубежный материал [Depesh Mandalia] The 7-Figure BPM System

[os]

BPM stands for Brand-driven Performance Marketing.

My 3R Framework for Brand is:

Relevance - Relationship - Rapport. Brand-driven performance marketing is marrying customer insights, avatars, content, creative psychology and marketing funnels with data, reporting, insights, optimisation and scaling. It's simply using old-school marketing for the age of the internet.

The Brand-driven Performance Marketing System is a collection of Frameworks responsible for helping me profitably spend well over $25M since 2014.

> The Graduation Framework, including Graduation Testing

> The Profitability Framework

> The Scaling Framework

> The Marketing Foundations Framework

This has been the backbone to my success the last 5 years with Facebook Advertising. In fact my methods are older than Facebook itself...

And it's all updated and ready for 2019!

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[os]

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The Ultimate CBO Cookbook - Depesh Mandalia